Lubriderm Advanced Therapy Fragrance-Free Daily Moisturizing Lotion helps relieve extra-dry skin. From a dermatologist-developed brand, this moisturizing lotion is clinically shown to help moisturize for 24 hours and transform dry skin into healthy-looking, more resilient skin. Formulated with Vitamin E, Pro-Vitamin B5 and lipids, this fragrance-free lotion replenishes and strengthens your skin's moisture barrier. Nongreasy formula promotes a clean, comfortable feel.